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Dispensary Packaging Strategy – Guide
dispensary branding

The cannabis industry of 2020 is booming. Every year, more states are voting to legalize cannabis for medicinal and recreational use, resulting in an explosion of new businesses as entrepreneurs scramble to get a piece of the profit.

If you’re one of these entrepreneurs, you’re going to need the best supplies and accessories to make sure that your dispensary or manufacturing business stands out from the competition.

Our supply guide will walk you through the essential products you’ll need to make the most of any sale:


Cannabiz Supply containers

A quality container will keep your product fresh and should be attractive to customers. Containers come in different styles and sizes, so it’s important to know that you have the right container for each product.

Here are the three container categories you should be considering:

  1. Glass Jars – These eco-friendly options are great for shelf display or for giving your product’s packaging the appearance of quality. At Cannabiz, we offer a volume range from one to eight ounces with tin, plastic, and child-resistant lids. All jars include liners to ensure maximum freshness.
  2. Polystyrene Jars – Polystyrene (plastic) jars are a durable and inexpensive option for storing larger quantities of products. These can be used for storage, display, or packaging.
  3. Mylar Bags & Exit Bags – Mylar bags are an affordable way to package your product. They can also be used to bundle items together, and are available in a wide range of sizes. We provide child-resistant exit bags (now required by law in some states) with both zipper and pinch tops.


It’s important to keep your product containers appropriately labeled. We provide thermal labels in a variety of sizes. These are low cost and high quality and are ideal for shipping labels, product descriptions, barcodes, and more. Our labels are compatible with all types of thermal printers.


dispensary supplies accessories Even if they’re not your core products, it’s important not to overlook the sale of smoking and vaporizing accessories. Whether a customer is consuming cannabis for the first time or simply looking for a new pipe or vaporizer, having the right accessories can make or break a sale.

Cannabiz offers a range of customizable vaporizers and glassware ideal for resale or promotional giveaways so that you can become a one-stop-shop for all of your customers’ cannabis needs.
With affordable pricing and low order minimums, our line of customizable containers and accessories will be sure to leave your customers with a positive impression of your company. Contact us today for more information on how we can help your business grow.




Marijuana is being legalized in states all around the country. There are now 33 states that allow it for medical use, and 10 have approved recreational use. This trend is likely to continue, now that more than 60 percent of people in the US support legalization.

The cannabis industry is expected to grow by 21 percent every year over the next three years, reaching $23 billion in annual revenue by 2021. It’s no wonder that more entrepreneurs want to get in on the act.

A dispensary can average about $3 million per year in revenue – a level shared by only 9 percent of small businesses outside the industry. But whether you reach that level, surpass it, or fall short depends on how prepared you are to meet the needs of your customers.

Packaging and Safety Supplies Your Dispensary Needs

To earn the respect and loyalty of your customer base, you need to present a product that is professionally packaged and labeled. Nothing looks more amateurish than a retail item that’s been presented carelessly.

So before you start selling, make sure you have these five items in your stockroom.

1.  Flower storage jars, various sizes

For a marijuana dispensary to merchandise effectively, its products have to appeal to as many senses as possible. That means you want your customers to be able to:

  1. See the product in front of them,
  2. Hear you describe it,
  3. Imagine the taste, and last but not least,
  4. Literally stop and smell the flowers.

You probably don’t want customers touching your leaf, but at least they can shake your hand and feel the sturdiness of the jar as you hold it out.

To maximize the power of these experiences, get yourself some well-made polystyrene jars with locking lids for safety.

2. Child-resistant containers

States with legalized medical or recreational marijuana tend to require dispensaries to use child-resistant packaging. According to the Poison Preventing Packaging Act, that means:

  • It must be difficult for a child under the age of 5 to open the container or obtain a dangerous amount of its contents, but
  • A typical adult should be able to use the container as intended.

When this rule applies to marijuana products, several states also mandate that:

  • The packaging is designed so that the product is not visible from the outside
  • Multi-use packages are resealable
  • The package is labeled according to state law

Even if your state doesn’t mandate child-resistant packaging, it’s still a good idea. It says that you value safety and have your customers’ best interests in mind.

3. Exit bags

These are the second line of defense when it comes to child resistance. They have to be resealable, opaque, and child-resistant. Dispensaries in California have to put every purchase in exit bags until at least early 2020, at which point many customers will have grown used to them. If you want to be prepared for the future, high-quality exit bags are good investments.

4. Labeling Supplies

State packaging laws also include requirements for product labeling, and every dispensary needs to make sure that its products comply. In Colorado, for example, labels for edibles must include:

  • A Universal Symbol indicating marijuana
  • A Nutrition Facts Panel
  • Serving size and consumption risk information
  • A disclosure of intoxication effects and potential health risks
  • A full list of product ingredients

Selling marijuana products without the required labeling is illegal, so make sure you have plenty of appropriate labels on hand.

5. Accessories

When customers visit your store, do you want them to walk out with everything they need or do you want them to make a second stop at someone else’s store? To be a complete source for marijuana products, you’ll need to stock accessories.

If you really want to draw people in, consider stocking smoking and vaping accessories in your dispensary. Customers who walk out with just the bud will still need to go somewhere else to buy their accessories, so why not offer them what they need at your store?

Order a vaporizer, a full vape kit, or a classy twist blunt. Display them on your counter and you get not only an up-sell for your customers but also a great addition to your merchandising strategy.

Marijuana Dispensary Supplies You Might be Missing

Ready, Set, Go!  

There’s nothing like standing at the counter of your own fully stocked dispensary, but getting everything you need can be a hassle. Fortunately, Cannabiz Supply sells dispensary supplies wholesale – containers, labels, and the accessories you need to stay competitive.

Get online today and order what you need. You can get it all from the convenience of your home, or even your dispensary!

5 Ways to Improve Your Cannabis Packaging Strategy

If you could describe your marijuana packaging in three or four words, what would they be?

Ideally, you’ll use dynamic adjectives that leap off the tip of your tongue. Whether it’s hip, traditional, minimalist, or eclectic, you should be able to describe your brand as personally as you’d describe a friend.

Maybe you’re not there yet, but that’s your goal. Maybe you are there, but you want to communicate it better. Either way, there’s room for improvement, so here are a few ways you can take your cannabis packaging strategy to the next level.

1. Get to know your target audience.

You can’t know how to design your packaging until you know who’s going to see it. Your first question, assuming you live in a state where marijuana is legal for adult use, should be whether you want to be known as a medical or a recreational dispensary.

If you’re branding yourself as a medical dispensary, you’ll want to focus on informative labeling and design that’s suitable for a healthcare product.

Recreational cannabis dispensaries can go for a more casual look, but again, it depends on what market segment you’re targeting. Your packaging will look different if you’re targeting sophisticated young fitness enthusiasts than if most of your walk-ins are college students looking to experiment. Think about who you usually see in your store and, if possible, analyze your sales data to find out who’s buying.

2. Match your design strategy to your demographic.

Maybe you’re one of those dispensaries that wellness enthusiasts like to patronize. If that’s the case, your customers probably know exactly what they want, and are usually in and out quickly. You’ll want your packaging strategy to be convenience-focused with a design that emphasizes physical activity.

Other dispensaries get a lot of older adults who are looking for pain relief, help sleeping, or other relief for medical problems. They tend to prefer topicals or edibles, often need easy-to-open packaging, and appreciate clearly printed dosing instructions.

If you get a lot of curious experimenters, you might want to focus more on the design element of your packaging. Make it exciting, but stay away from cartoons and cartoonish fonts – dispensaries are legally prohibited from marketing to children.

3. Familiarize yourself with the competition.

It’s important for you to know who your competition is and what they’re doing, especially if there are a lot of dispensaries in your area. The good news is that you can do much of this on your own.

  • Do an online search. Find out what they’re selling and what their packaging looks like.
  • Visit their locations, or send a friend to scope them out for you. How appealing are their displays?
  • Host a focus group or send out research surveys to find out where people are shopping and why.

This way, you can figure out what packaging styles are getting the most buy-in around your area.

dispensary packaging strategy

4. Decide what design style fits your unique brand. 

In any retail industry, packaging has three important jobs:

  1. Set the product apart from the competition
  2. Provide a consistent experience every time
  3. Establish the brand’s identity

Determine what makes your brand different from the others out there. Are all the rest casual, while yours is sleek and minimalist? Or are you the splash of color in a black-and-white world?

These are decisions you have to make if you want to be a brand, not just a product.

5. Do a compliance check.

Once you have your packaging strategies in place, make sure that your design and labeling complies with state laws. We’ve already mentioned the ban on child-friendly branding, but be aware that many states require child-resistant packaging.

While you’re at it, look at the other packaging laws in your state. You don’t want to release the perfect packaging only have to recall and reprint it!

Stand Out by Going Custom

You know your dispensary is one of a kind, but consumers won’t know that unless you tell them. Cannabiz Supply sells custom labeling and packaging that will meet your logistical needs while helping you to build a brand that’s unique, memorable, and most importantly, successful.


When it comes to cannabis packaging, manufacturers and resellers have a lot to consider. As the cannabis industry grows, packaging legislation does, too.

The exact specifications for compliance with public health and safety requirements vary by state. Having the right packaging is important: it means your customers can rest easy knowing that they’re using a safe and high-quality product.

In this article we’re going to tackle five of the most common packaging issues faced by dispensaries and manufacturers:

1. Cannabis Packaging Problems Related to Quality

There are few things worse for your reputation as a manufacturer than poor-quality packaging that fails to protect your product.

Plastic bags should be thick and durable, and jar lids should close with an airtight seal to ensure the freshness of flowers and pre-rolls. If your products are dried out or contaminated, you will quickly develop a reputation for poor quality.

2. Design

Does the design of your packaging really matter? In cannabis retail, the answer is “absolutely yes.”

State laws are often very specific about cannabis packaging. They may demand that your packaging be any or all of the following:

  • Tamper-evident (which means including seals that break visibly after being opened)
  • Opaque when enclosing edible products
  • Resealable when enclosing multi-use products

These are just a few of the packaging requirements your state might demand. Be sure to stay up to date on (and in compliance with) state cannabis laws wherever you sell.

3. Child Safety

Both Nevada and California require child-resistant packaging for all cannabis products. In addition, it’s illegal to use packaging that uses images like cartoon characters or resembles candy wrapping that might be appealing to children.

It’s crucial to ensure that your product’s packaging does not violate these laws. Legal repercussions aside, these regulations are in place for a good reason – you don’t want your product falling into the hands of children.

weed Labeling

4. Labeling

Labeling requirements can be complex. Make sure to partner with a manufacturer who is knowledgeable and experienced when it comes to product labeling laws to save yourself a headache later.

Cannabis labels must include:

  • Health warnings and regulatory statements must be clearly displayed on the packaging. State laws often dictate the exact font size and
  • formatting required for these statements.
  • Information about the quantity and potency of THC or CBD in the product.
  • For edible products, declarations of the list of ingredients and list of allergens.

5. Aesthetics

With all these legal requirements and regulations, it can be hard to focus on making your packaging attractive and appealing to your customers. That’s where Cannabiz Supply can help.

Cannabiz Supply offers:

  • High-quality packaging that meets Nevada and California regulations
  • Custom printing services to create that perfect on-brand look
  • Industry specialists to help you find the right solutions for any packaging issues that occur

Join the Cannabiz Supply community and discover how the right packaging can help you scale your business and keep your customers happy.

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