According to projections from the Marijuana Business Factbook, retail medical and recreational cannabis sales are on track to exceed $12 billion by the end of 2019, a 35% increase over 2018’s figures.
Another research report suggests that this kind of significant growth will continue, and that the market size will reach $66.3 billion by 2025. That’s an annual growth rate of 23.9% over the next six years.
As the market grows, more entrepreneurs will start seeing the opportunities available in dispensary ownership. Staying competitive means creating a brand and a logo that will help you stand out from the pack.
4 Cannabis Logo Tips for Dispensaries
1. Develop your overall packaging strategy first.
Your logo will appear on your product packaging. You need to know what that packaging will look like before you can make any permanent logo decisions.
Your packaging should reflect your brand identity and resonate with your target audience. A product that reaches mostly young and energetic recreational users, for example, might have brightly colored packaging.
If your customers tend to come from the natural-living crowd, you might decide to go with earth tones and simple graphics.
Once you’ve determined your color scheme and style, you can think about what logo might go well with it, and what its aesthetic might be.
2. Check out the competition.
Look at the logos of several other marijuana distributors and dispensaries. Pay attention to the ones that are original and enticing, as well as the ones that seem tired or unoriginal. What distinguishes the good from the bad, and how can you use that knowledge to make your logo stand out?
Think about your own brand: what makes you different from other dispensaries? Think about how you can represent those differences visually.
Whatever you do, keep it simple. You won’t get instant recognition if there are too many complex visual elements in your logo.
3. Choose a font, a symbol, or both.
There are three different types of logos:
- Logotypes or wordmarks, which consist only of text
- Standalone symbols, which have no text
- Combination logos, which have lettering and graphic elements
If you choose a wordmark or combination logo, you’ll need a font that stands out and a brand name that is memorable. The entire purpose of a logo is to get instant recognition, and a commonly used typeface or generic brand name just won’t serve that purpose.
Logos with symbols are often easier to design, simply because there’s more scope for creativity involved.
4. Make it mean something.
A shape or image becomes a “symbol” when it has meaning beyond the literal—when it references something. For example, when you see an apple, you might think of school (“an apple for the teacher”) or health (“an apple a day keeps the doctor away”).
The discipline of semiotics is all about understanding these symbols, their meanings, and the effects they have on people.
An understanding of semiotics can help you design a great logo. For example, if you want to communicate your brand as natural, organic, and calming, you could choose to place the traditional marijuana leaf within a circle. If you want to further emphasize the calming element, choose a green and blue color scheme.
Partner with the Best
Remember, your cannabis logo is only as good as its presentation. Cannabiz Supply has the cannabis packaging and labeling materials to complement your logo and make it stand out. Get in touch with us to discuss your packaging needs today!