Should Your Custom Packaging Include cannabis Stickers?
The cannabis market is crowded and standing out is everything. One creative and cost effective way to boost your brand’s visibility is by including cannabis stickers in your custom packaging.
Unlike compliance labels, these fun, promotional stickers can leave a lasting impression and encourage customers to showcase your brand. But is this strategy worth it? Let’s explore how branded stickers can enhance your marketing efforts.
Why Include Cannabis Stickers Inside Cannabis Packaging?
Many cannabis brands already incorporate these stickers into their packaging for the following reasons:
Free Promotion
Branded cannabis stickers turn your customers into walking billboards. When someone slaps your sticker on their laptop or water bottle, they’re advertising your brand wherever they go.
Not to mention, people love free merch! Stickers can quickly become a collector’s item, driving repeat sales as customers look to grab every design.
Enhance the Unboxing Experience
While the unboxing experience is not a customer’s first impression of your product, it leaves just as much of a lasting impression. In fact, according to Radial, 61% of consumers get more excited about a parcel arriving when it has a strong brand identity.
Customers may even share their unboxing experience on social media, boosting organic reach.
Cost-Effective Marketing
Compared to other promotional tactics, stoner stickers are incredibly affordable. They are cheap to produce and can have a long lasting impact. Stickers often end up on personal items and stay visible for years, ensuring your brand image is always out there.
How to Get Creative with Cannabis Stickers
Still, you want to do more than throw a few cannabis leaf die cut stickers into a box and call it a day. Get creative with your sticker branding and you’ll be surprised how much of an effect it can have on your marketing. Not sure where to begin? Consider the following:
Brand Logos and Mascots
Simple logo designs are a classic choice with these types of stickers. They help build brand recognition and allow you to stand out from your competition.
However, it’s important to remain careful with your mascot. You want to avoid imagery that’s attractive to children (i.e. cartoon characters).
Limited Editions and Collectibles
Create a sticker series that can be collected with each purchase. This can be based on popular strains or a themed collection. Either way, customers may purchase repeatedly just to collect the full set.
QR Code Stickers
If your cannabis business has any special offers, loyalty programs, or education content, you can promote this with a QR code sticker. This allows you to take your stickers and turn them into a tool for engagement.
Design and Materials
You have a few options when it comes to the materials you use for your 420 stickers. The important thing is to remain consistent and ensure durability.
Off that last point, you want waterproof and weatherproof materials to ensure your stickers are still around years from now. Matte or glossy finishes are a great choice for this.
If you have an eco-friendly brand, you will want to consider materials that are biodegradable or recyclable. This helps to ensure that all “extras” in your packaging meet with the trends your brand is known to follow.
Finally, you want to make sure stickers fit easily within your product packaging, avoiding any extra bulk. Simultaneously, these designs should easily fit onto any surface. Do not go too crazy with size—sometimes the smaller, the better!
Marketing Impact of Stickers
If you find sales start to improve after you incorporate cannabis stickers, you may want to start using them for marketing purposes. But how can you go about this? Consider the following:
Social Media Engagement – Encourage customers to share their stickers on social platforms, using branded hashtags. Reposting user-generated content can foster a community around your brand.
Customer Retention – Use stickers as part of a loyalty program or giveaway incentive. For example, customers who collect a certain number of sticker designs can receive a discount or exclusive product.
Track Collectible Campaigns – If you release limited edition stickers, track how they impact repeat purchases and customer engagement.
Challenges with Cannabis Stickers
If you have used stickers in your cannabis packaging for some time and do not believe they’re having a positive return on investment, there could be a few reasons for this.
The most notable is that your stickers may need to be redesigned to maintain a fresh and relevant appeal. If you have used the same old stickers for years on end, chances are customers are bored. Consider working with local artists or incorporating customer feedback.
Another challenge that often goes unnoticed is how the stickers are displayed in the packaging. Most brands just throw them on top of their products and call it a day. If you want to stand out, consider using creative solutions, like placing stickers in a branded envelope or pocket within the packaging.
Summary Table
| Sticker Strategy | Benefits | Best Practices |
|---|---|---|
| Brand Logos | Builds recognition, simple design, versatile placement | Keep designs clean, avoid child-appealing imagery |
| Limited Editions | Drives repeat purchases, creates collectible value | Release series tied to strains or seasonal themes |
| QR Codes | Tracks engagement, drives traffic to offers/content | Link to loyalty programs or educational resources |
| Eco-Friendly Materials | Aligns with brand values, appeals to conscious consumers | Use biodegradable or recyclable materials |
Final Word
Including promotional cannabis stickers in your cannabis packaging is a small investment that can yield big returns. However, maybe you’re not sure where to begin.
Frequently Asked Questions (FAQs)
Can you put stickers in cannabis packaging?
Yes! Including promotional stickers inside cannabis packaging is a popular marketing strategy. Just ensure that the stickers do not cover any legally required compliance labels.
What materials work best for cannabis stickers?
Waterproof and weatherproof materials with matte or glossy finishes are ideal. For eco-conscious brands, consider biodegradable or recyclable options that maintain durability while aligning with sustainability values.
How can stickers improve customer retention?
Stickers can be incorporated into loyalty programs, collectible campaigns, or social media contests. When customers collect or share stickers, they engage more deeply with your brand, leading to repeat purchases and organic promotion.
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